Joshua Millard established his London-based womenswear brand in 2016. After graduating from London College of Fashion in Bespoke Tailoring, he gained experience at Jonathan Saunders and on Savile Row. Influenced by his farming childhood in rural England, he presents an authentic fresh take on the British countryside.
‘I was absorbed by the farmers look throughout the years, observing all the practicalities and layering, the wrong but right attitude. Everything around me was real, honest, rough but elegant. I’ve tried to translate these recollections’
His sombre aesthetic balances elegant and relaxed cuts with playful accents of texture and layering. He designs a transitional wardrobe of longevity, focusing on refined tailoring and outerwear.
Joshua works with independent makers and farmers who share the same regard for sustainability and conservation. The brand places great emphasis on the quality of fabric, with a strong focus on organic cotton, wool wovens, shearlings and lamb nappa. He endeavours to ethically source all the shearling from his family farm in Dorset, with a share of all sales going towards bumblebee & wild flower preservation.