Joshua Millard established his London-based womenswear brand in 2016. Raised on a sheep farm in Southern England, and then trained in tailoring. He designs a transitional wardrobe of longevity, born from his clients desire to live in fresh English tailoring and outerwear that suggest something new, yet lasting beyond fast trends. ‘For me, luxury respects the conscience of quality and longevity, a wear and wear again appeal that informs the way we consume. I want to to create a kind of harmony between my environments, clothes which can be worn anywhere."

Conscious in all that we do, we work with independent makers and mills across the UK and Europe who share the same regard for ethical production and transparency. The brand places great emphasis on the quality of fabric, the majority of each collection consist of natural fibres which respect the environment and animal welfare. Limited bi-annual collections ensure the uphold of the brands values in quality and sustainability, alongside a bespoke made-to-measure offering.

Joshua Millard only works with lamb nappa and shearling, a bi-product which we consciously source ethically from the UK and Europe, with a zero waste studio policy. The brand endeavours to source all shearling from Josh’s family farm in the future. In addition, £5 from every product is donated to PlantLife, a partnership which promotes endangered species of wildflower growth in arable habitats. By protecting the future of indigenous Cornfield flowers, we help to guarantee rural biodiversity, a cause which is inherent to the brand. 

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Studio 10
26 Kingly Street